R E E B O K | ON | THE BLOCK
(Note: I received the product mentioned in this post for free from Reebok. This post also contains tracking links and I will be compensated if you make a purchase after clicking on my links.)
“Great acts are made up of small deeds.”
– LAO T Z U
| P R E F A C E |
As many brands are jumping on the athleisure train, there’s one thing I note when determining which will make it into my wardrobe. First a great brand has to have a superb brand image. Secondly, they must remain true to who they are in an ever-changing landscape, evolving with the times. The first is easy if you have good creatives behind you. The second, well that takes some practice and self-awareness.
The ability to keep the brand identity while looking forward is a feat many struggle with. A few that come to mind that successfully balance the two are Nike, Adidas and Victoria’s Secret. One brand that didn’t originally dawn on me was Reebok, which now is in my top five. If I’ve learned anything from this brand, it’s to go beyond your comfort zone.
In the past when I heard Reebok, I instantly imagined an older women wearing comfort sneakers; you know, the granny steeze. Clearly I had discounted the brand who has made major improvements and adjustments since the late 90’s. It wasn’t until I caught wind of their “Be More Human” campaign that I was re-introduced to the brand and their unique messaging. Then came the launch of their new design, the ZOKU RUNNER. Needless to say, I was sold.
| MORE ABOUT THE B R A N D |
The American-inspired global brand is known for their sports and lifestyle products. Built upon a strong heritage and authenticity in sports, fitness and women’s categories, Reebok’s history and values run deep. They are dedicated to providing each and every ‘athlete’ – professional or recreational- with the opportunity, products and inspiration to achieve their full potential. Much like my own personal beliefs, Reebok champions that we’re all worthy of pursuing and achieving greatness.
| NEW ERA, SAME HERITAGE |
Drawing inspiration from the Reebok Classic designs of the 70’s, 80’s and 90’s, the ZOKU RUNNER nails it by fusing the brand’s rich heritage with advanced design. I have a thing for brands that go beyond the surface. One way to achieve this is through symbolism and deep intentional meaning. The ZOKU RUNNER does just that by paying homage to the Japanese translation of Zoku, which means ‘to be continued’ or ‘to be part of a tribe.’
The ZOKU RUNNER, a descendant of the original Classic, celebrates the continuation through its modernized and updated silhouette. Crafted with ULTRAKNIT material, a superior digital knitting technology, the ZOKU RUNNER has a sock like feel and futuristic fashion appeal. Wearing it through out the whole shoot, the comfort was undeniable, which now I know is due to the seamless knit upper and heathered materials. It’s breathable, lightweight and extremely comfortable. On top of it all, the technology reduces material waste.
| THE B A C K S T O R Y |
Sometimes we justify discomfort for superficial reasons. After experiencing a back injury that left me inactive for about a month, I now consider many factors when purchasing a shoe. For instance, long-term comfort and support comes first and foremost. Then style and design. If it can provide all the above, even better. I kid you not, the ZOKU RUNNER is one of the most modern in terms of style and technology and the most comfortable shoe I own.
After this injury I also began to take note of other things that could act as a factor for poor back health. I looked straight to my everyday tote. Most of us girls throw any and everything into one big bag, which we lug around all day. Sounds great for your back, I know. This in and of itself could be considered a workout, a safe one? Not so much.
Initially, what I loved most about this pair of shoes was how light they were. I threw them in my bag on my way to the gym and barely noticed I had been carrying them. For most of us “on-the-go” women, we go from one thing to the next. Luckily this shoe works with you not against you, allowing you to move freely without weighing (or slowing) you down.
| SHOE SPECS|
– One piece knit upper for a lightweight, sock-like fit
– Low-cut design for a sleek and sophisticated silhouette
– DMX Lite midsole cushions for a superior feel
– Heathered upper
– High abrasion rubber outsole for traction and durability
Click here to buy the ZOKU RUNNER.
+ MEET THE TEAM +
| CREATIVE DIRECTION |
| PHOTOGRAPHY |
| HAIR |
| STYLING |