“Starting from scratch might have been the biggest chance life has offered me.”
–PIERRE WIZMAN, CEO of Polette
| MEET POLETTE |
Polette holds the golden ticket when it comes to unique and affordable prescription eyewear. Excuse my French, but this brand has their shit together! For those of you unfamiliar with Polette, it’s one of the most innovative optic retailers in the e-commerce game. With 1,000 frames to choose from online (all original designs created in house) and a new collection released every week, you’re guaranteed to find something to add to your collection. With their fresh approach and positioning, Polette has become a leading contender in the optic industry.
Polette makes quality style accessible to all while encouraging you to be different. The one-of-a-kind frames range from $6.99 to $49.99 and lenses from $9.99 to $89.99, which are all anti-scratching/anti-reflective. You also have the option of customizing the lenses to suit your individual needs as well. The best part in my eyes is you don’t have to jeopardize quality for quantity. What makes Polette so innovative is their understanding of functional fashion.
Each day of the week you can swap one frame for another and totally transform your look because they’re so cost effective. This opens the door to creating a wardrobe of eyewear, which for guys could be the simplest solution to your fashion accessory dilemma. Even if you’re not a fashion chameleon, Polette still finds a way into your heart because who doesn’t enjoy updating your look every now and then without breaking the bank?
| CONCEPT |
If you’re anything like me, you might be curious how they keep prices so low. Here’s the deal, because the frames/lenses are provided straight from their workshops, there are no intermediaries. Their in house opticians also handle all the prescriptions, guaranteeing your frames are in good hands from start to finish.
This concept allows for an 80% discount and also makes the frames truly unique to Polette. From retro to vintage or classic to eccentric, there’s a design for every face and individual. If you’re interested in hand polished, high quality acetate frames, be sure to check out their ‘L’ATELIER’ selection.
| HISTORY |
The guy behind this revolutionary concept is, Pierre Wizman. Wizman began building his first company in France after quitting school at the age of 16. Beginning with only 2,000 E in his pocket, Wizman transformed his vision into reality and what we know today as Polette.
With the help of his associate, Pauline Cousseau, they launched the website in 2011 and made their first sale shortly after. Now fully up and running, they instill their young dynamic staff with their “self-taught” method, a-typical personalities and “be different” motto. With different perspectives, the one thing they all have in common is the strong desire to share a one-of-a-kind experience.
| THE POLETTE EXPERIENCE |
When I first arrived on Polette’s landing page I was excited by all the options. Right away I saw a handful of frames I loved for different occasions, each uniquely different. The only issue I had was narrowing down my selection. I usually dislike online shopping because I enjoy a more tangible experience. However, I was happy to find a virtual try-on station, which made it easy to find the best frame for my face.
I finally landed on a pair of Massimo transparent mirrored sunnies. I cannot begin to describe the amount of compliments I received (and continue to receive) whenever I wear them around. Unfortunately these particular frames are no longer in stock, however check out similar mirrored lenses here. Next on my list? A pair of Steve Jobs inspired wire frames from their new e-polette collection. This collection is specifically designed to protect your eyes from the harmful artificial light emitted from computer screens. (Like I said, function meets fashion).
| GIVEAWAY |
Because I had such a pleasant experience with Polette, I wanted to extend the same opportunity to you. One lucky winner will win a Polette frame of their choice. Here’s how to enter:
| RULES |
1.) Leave a comment below providing a link to your favorite pair
That’s it! Winners will be selected at random and announced next week on my Instagram, so be sure to follow the link above! So what are you waiting for? Get shopping on Polette.com. Can’t wait to see your picks. Stay tuned!