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O F F I C E | SPACE

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We all know the situation. Mom reassures you ‘Hunny, it’s not meant to be fashionable, it’s meant to be safe.’ Hailing from Upstate New York, this situation would arise every winter when it came time to break out the good ol’ snow boots. We get a hell of a winter; sounds like a nightmare right? Which part; the ugly protective gear you had to sport regardless of your defiant efforts to refuse or the unbearable winters?

(I’ll let you decide)

Time went on and I resolved the latter issue by moving to Los Angeles…thank gawd. I’ve also since discovered plenty of dope brands that nail it when it comes to functional fashion. One of my favorites thus far being the eyewear brand, Polette, which I reviewed earlier in the year here.

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|| SCREEN G E N E R A T I O N ||

Millennials aka the Screen Generation spend an estimated 8 hours per day looking at a screen and check their phones at least 150 times daily. Can you imagine staring at a tree for 8 hours? That feels like an eternity. (Perhaps one day I’ll master the art of stillness and achieve this task, entering ultra-yogi status). To us, 8 hours scrolling and typing away daily is far from difficult for us. It’s all a matter of perspective and I suppose majorly dependent on the action at hand.

So why does this concern us? Well for starters, our circadian rhythm’s are all out of wack. Millennial or not, we’re all surrounded by stimulation, however we have a choice as to how much we engage with it. Some of us partake in high screen time while others choose to limit their exposure. Regardless, it’s important to be well-informed so I want to share with you the harmful effects and how to protect yourself.

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I began to notice my inability to fall asleep naturally was becoming more and more difficult. I came to realize the overstimulation created by the blue rays emitted from LED screens (such as my laptop or cell phone) were the culprit. Nothing could truly tear apart a ‘late night Nexflix-er’ more than this new found knowledge. Feeling slightly helpless, Polette came to the rescue and offered up a solution.

Understanding the current landscape and their consumer, Polette opened the floodgates with their new innovative technology to offer protection from these high-energy rays. The result?  E-POLETTE, a line specifically designed to protect your eyes from the harmful effects of high-energy blue lights.

|| S A F E T Y  101 ||

Since day one, our sleep cycles revolved around the sun. When the sun goes down and it becomes dark, we produce melatonin, helping us to fall asleep. When we energize the eyes with artificial light, we disrupt the production and screw up the natural process. Even more damaging, the blue lights from LED-lights have also been connected to damaged retina’s. Stated by Polette, “by frequently using this technology we jeopardize our eyes’ health.”

The E-POLETTE collection is designed to filter out 40% of the blue light. It accomplishes this by using a light-yellow filter. When watching any LED screen, these glasses will ensure your body continues producing melatonin, your day-night rhythm is on point and your retinas are fully protected. For the fashion-forward-techi-conscious, this collection’s a winning choice!

Shop the full line here.

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|| FEATURED L O C A T I O  N S ||

Caffe Vita

|| FEATURED P R O D U C T S ||

Polette E-Brooklyn Trans

Kate Spade

|| P H O T O G R A P H Y ||

Nat Sin 

Morgan Ryan

P O L E T T E GIVEAWAY | BE DIFFERENT

“Starting from scratch might have been the biggest chance life has offered me.”

PIERRE WIZMANCEO of Polette

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| MEET POLETTE |

Polette holds the golden ticket when it comes to unique and affordable prescription eyewear. Excuse my French, but this brand has their shit together! For those of you unfamiliar with Polette, it’s one of the most innovative optic retailers in the e-commerce game. With 1,000 frames to choose from online (all original designs created in house) and a new collection released every week, you’re guaranteed to find something to add to your collection. With their fresh approach and positioning, Polette has become a leading contender in the optic industry. 

Polette makes quality style accessible to all while encouraging you to be different. The one-of-a-kind frames range from $6.99 to $49.99 and lenses from $9.99 to $89.99, which are all anti-scratching/anti-reflective. You also have the option of customizing the lenses to suit your individual needs as well. The best part in my eyes is you don’t have to jeopardize quality for quantity. What makes Polette so innovative is their understanding of functional fashion. 

Each day of the week you can swap one frame for another and totally transform your look because they’re so cost effective. This opens the door to creating a wardrobe of eyewear, which for guys could be the simplest solution to your fashion accessory dilemma. Even if you’re not a fashion chameleon, Polette still finds a way into your heart because who doesn’t enjoy updating your look every now and then without breaking the bank?

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| CONCEPT |

If you’re anything like me, you might be curious how they keep prices so low. Here’s the deal, because the frames/lenses are provided straight from their workshops, there are no intermediaries. Their in house opticians also handle all the prescriptions, guaranteeing your frames are in good hands from start to finish.

This concept allows for an 80% discount and also makes the frames truly unique to Polette. From retro to vintage or classic to eccentric, there’s a design for every face and individual. If you’re interested in hand polished, high quality acetate frames, be sure to check out their ‘L’ATELIER’ selection. 

| HISTORY |  

The guy behind this revolutionary concept is, Pierre Wizman. Wizman began building his first company in France after quitting school at the age of 16. Beginning with only 2,000 E in his pocket, Wizman transformed his vision into reality and what we know today as Polette.

With the help of his associate, Pauline Cousseau, they launched the website in 2011 and made their first sale shortly after. Now fully up and running, they instill their young dynamic staff with their “self-taught” method, a-typical personalities and “be different” motto. With different perspectives, the one thing they all have in common is the strong desire to share a one-of-a-kind experience.  

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| THE POLETTE EXPERIENCE |

When I first arrived on Polette’s landing page I was excited by all the options. Right away I saw a handful of frames I loved for different occasions, each uniquely different. The only issue I had was narrowing down my selection. I usually dislike online shopping because I enjoy a more tangible experience. However, I was happy to find a virtual try-on station, which made it easy to find the best frame for my face.

I finally landed on a pair of Massimo transparent mirrored sunnies. I cannot begin to describe the amount of compliments I received (and continue to receive) whenever I wear them around. Unfortunately these particular frames are no longer in stock, however check out similar mirrored lenses here. Next on my list? A pair of Steve Jobs inspired wire frames from their new e-polette collection. This collection is specifically designed to protect your eyes from the harmful artificial light emitted from computer screens. (Like I said, function meets fashion).

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| GIVEAWAY |

Because I had such a pleasant experience with Polette, I wanted to extend the same opportunity to you. One lucky winner will win a Polette frame of their choice. Here’s how to enter:

| RULES |

1.) Leave a comment below providing a link to your favorite pair

2.) Follow The Maverick Muse on Instagram & Polette on Facebook  Instagram  Twitter

That’s it! Winners will be selected at random and announced next week on my Instagram, so be sure to follow the link above! So what are you waiting for? Get shopping on Polette.com. Can’t wait to see your picks. Stay tuned!